Breitbart launches #DumpKelloggs campaign after brand pulls ads

Far-right news site Breitbart is encouraging readers to boycott Kellogg’s products after the company announced its decision to pull advertising from the news organization.

Kellogg's said it decided to end its relationship with the news organization because the views expressed on Breitbart do not align with the company’s values.

"We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg spokesperson Kris Charles in a statement. "In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there."

In response, Breitbart Editor-In-Chief Alexander Marlow issued a statement encouraging Breitbart’s 45 million monthly readers to boycott Kellogg's products.

“For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” Marlow said on Breitbart.com. “They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers.”

Kellogg to join others in removing advertising on Breitbart

As of Thursday morning, over 100,000 people had signed a petition pledging to join Breitbart’s “movement against Kellogg’s bigotry.”   On social media, many used the hashtag #BoycottKelloggs to support the news organization, while others slammed it.

Kellogg's likely won't be the only company to pull advertising from the site, which critics say promotes racist, sexists and anti-Semitic content. Breitbart and its readers maintain that the news organization advocates for traditional American values and a voice that goes against the mainstream.

Sanders to Trump: Take back offer to 'racist' Bannon

But, other companies have already said on Twitter that they also plan to stop advertising on Breitbart. They include pharmaceutical manufacturer Novo Nordisk, eyeglasses maker Warby Parker and the San Diego Zoo.

AppNexus, one of the largest online advertising networks, also blocked Breitbart News.

Contribuiting: Roger Yu.